Ziploc Clutter Couture

To launch Ziploc’s new reusable organizing bags, we made what's inside a woman's purse (a lot of junk tbh) as talked about as what it looks like on the outside.   We did it by infiltrating the place where everyone looks for the newest fashion trends — the front row of New York Fashion Week.   In two weeks, we racked up over 1.5 billion earned impressions, and made Ziploc's Clutter Couture a “must see moment of New York Fashion Week” — People,  and a “new trend we’re obsessed with” — E!.