National Safety Council

Prescribed to Death. The immensity of the opioid crisis often overshadows how close we all are to it, so the National Safety Council decided to turn their statistics into a more personal story.

The installation was translated into a digital experience that's sharable and actionable

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PRESS

Huffington Post: Coming Face to Face with the Opioid Epidemic

Wired Magazine: Facing up to the Opioid Crisis

Adweek: 22,000 Faces Are Carved Into Pills on This Opioid Overdose Memorial

Creativity: The Tiny Faces on This Massive Wall of Pills Pay Tribute to Those Lost

AWARDS

CANNES LIONS

Gold: Health and Wellness / Non-profit / Foundation-led Education & Awareness

Gold: Outdoor / Display

Gold: Outdoor / Special Build

Silver: Creative Data / Data Enhanced Creativity

Bronze: PR / Use of Events & Stunts (film)

Bronze: PR / Public Affairs & Lobbying (film)

Bronze: PR / Use of Events & Stunts (installation)

Bronze: PR / Public Affairs & Lobbying (installation)

ONE SHOW

Gold: Cross-Platform / B02: Installations

Gold: Responsive Environments / N08: Dynamic Data Visualization

Silver: Health, Wellness & Pharma / X21: Public Relations

Silver: Health, Wellness & Pharma / X02: Experiential / Immersive / Events

Bronze: Public Relations / L02: Events & Experiential

D&AD

Graphite Pencil: Installation Design

Graphite Pencil: Public Environments

Wood Pencil: Use of Events

Wood Pencil: Public Affairs Campaign

ADC

Best in Discipline: Design for Good

Gold: Advertising Campaign

Silver: Experience Design - Single

Silver: Integrated Campaign

Silver: Exhibition Design

Silver: Installations - Single

Silver: Use of Technology - Single

Bronze: Responsive Environments

NEW YORK FESTIVALS

Gold: PSAs: Activation & Engagement / Civic & Social Education

Silver: Activation & Engagement / Use of Activation & Engagement

Silver: Outdoor/OOH Marketing / Ambient – Healthcare Products & Services

Bronze: Best Use of Media / Outdoor – Installations

Bronze: Best Use of Media / Public Service – Digital: Websites/Microsites

Bronze: Integrated/Mixed Media / Healthcare Products & Services

Bronze: PSAs: Collateral & Direct / Civic & Social Education

Bronze: Public & Media Relations Campaign / Best Use of Medium – Live Events

GOLDEN MONTREUX

Gold: Creative Use Of Media / Best Use Of Ambient Media

Gold: Spatial Communication Temporary Thematic Exhibition

Finalist: Digital / Interactive Non Profit / Public Interest

MARKETING EXCELLENCE

Best Brand activation (effectiveness): National Safety Council

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